Monday, April 21, 2008

Tabasco on Avery Island



After leaving the swamps, Bryan told us to stop here for a great lunch. Bryan said, "Us Cajuns, we eat enything. Crawfish? We suck out the heads. You tink you never ate them? If you had crawfish etouffee you ate the heads. " It was a great lunch, in spite of the name.
Watch how tabasco is made - a narrated slideshow:http://tabasco.com/tabasco_history/avery_island.cfm#targ

We drove a half hour south to the Tabasco factory on Avery Island. It didn't look like an island on the map, but we did cross a small bridge to the salt marsh that is home to the most famous hot sauce.

The pickers carry a small painted red stick to compare the color of the peppers. The peppers must be a bright shade of red to be ripe, and the human eye does not have good "color memory", so they carry " la petite baton rouge" as a visual aid.

Once picked, the peppers are washed, mashed, then stored in barrels for 3 years to age. The barrels have a hard salt cover to keep dirt and insects from entering. The salt is mined on the island, and poured over the barrels where it forms a hard cement-like cover.

After storage, salt and vinegar are added, and it is stirred for 28 days, then bottled. They bottle over 720, 000 bottles a day and ship it to 160 different countries.
It is labled in over 22 languages. The day we visited, they were bottling for shipments to France.

Their marketing is genuis. A short film reminds us to place the Tabasco on the table with salt and pepper. The company store has a long wall of products with Tabasco in the ingredients. There is chili, ketchup, mustard, jellys, and several versions of their hot sauce. We sampled a new raspberry chipotle sauce (not fruity enough), tabasco ice cream (not my favorite), and tabasco cola (surprisingly good).



Charley's favorite product - SPAM - Hot and Spicy style.

4 comments:

mary said...

Ok, Tabasco is not my favorite but you had some very interesting facts . I really like the " la petite baton rouge" story, I would take this tour.

Yeah, your blogging..

Mom

Van-Go said...

Good details; thanks. This is another we shall put on our todo! See it is fun sharing cause then we know where to stop along the way too!

amy said...

Spam that is funny!! Very interesting! I wish Craig was with you because he loves Hot sauce and is willing to try some hot stuff-a bad combination! Believe me I have seen his face swell up and get red many times!! I think the last time was when he ate a habbenaro out of anut lisa's garden! I was LAMO! Have you heard that new country song "I'm still a guy" it is so true...I think it is by Brad or bret Paisley??

amy said...

time for another blog...I know you have things going on out there!! Show us your stuff we showed you ours!! LOL!! hope all is sweet in Connnie land!